ACBC Innovation Hub is launched
Innovation becomes an integrated service with the new space opened in Milan.
Keep reading...“A fashion supply chain built on the intelligent reuse of waste materials. With the RE49 Wave sneaker, the company demonstrates that sustainability and style can evolve together‘: with this motivation, the Udine-based brand won the ’2025 Innovation Award” presented by Stampa Estera Milano (SEMI), which brings together more than 100 journalists from 118 publications in 25 different countries. This award recognises the brand’s sustainable vision of transforming authentic materials into responsible design through sustainability, creativity and manufacturing.
RE49 stands for RE-turn to 19–49: a return to the origins and a reminder of the value of recycling and the circular economy, which are now fundamental to the future of the planet. RE also stands for Recycle, Reuse, Reduce. The RE49 journey began in 1949, when Valentino Masolini, a shoemaker from Friuli, began transforming old military uniforms into durable shoes, and continues today with the new generations in the company.
In particular, the Wave model is made from selected recycled materials and designed to offer comfort, resistance and durability. Wave is a tribute to the ocean, with a sole that echoes the waves of the sea and an upper made from recycled sailcloth. Details in Apple Skin, an innovative material obtained from apple processing waste, add a natural and eco-sustainable touch, while the interior is designed with breathable and soft fabrics derived from regenerated fibres. The sole, made from natural rubber and recycled materials, ensures optimal grip and long life for the shoe.
