Connection and inclusiveness: It’s… DONE!
The new lifestyle brand of backpacks, bags and accessories was officially presented to the press last October with an exclusive event at its Milan headquarters.
Keep reading...The event launched ten years ago by the MagNet group, publisher among others of Outdoor and Running Magazine, and which over the years has become the Italian trade fair of reference for the outdoor and running sectors, has announced the dates and location of the next edition, which will be held in Riva del Garda on 25-26 May 2025, focusing on a decisive and strategic internationalisation. Not only: the presence of prestigious guests, also from outside the sector, is expected, who will be involved in workshops, round tables and strategic meetings with the aim of organising real international states-general of the outdoor and running world.
The first official announcement of these important novelties comes from the Spanish headquarters of Green Media Lab in Madrid, the first stage of an international road show, where the organisers met representatives of companies, retailers and media from the Iberian market with the aim of involving them and agreeing on their participation. But the trade show, together with important partners such as the Italian Outdoor Group, Assosport and ICE, also aims to address many other countries, starting with those in the Germanic area, without overlooking overseas markets.
Animating this intense two-day event will be the usual exhibition spaces and showrooms of more than 300 brands within the Riva del Garda exhibition centre, immersed in an exceptional setting between lake and mountains. Ready to welcome 5,000 operators and more than 2,000 retailers and buyers. As usual, engaging experiences, product tests and various networking and sharing moments are planned. An undoubted strong point of the event is its location, together with nearby Arco, one of the ‘capitals’ of outdoor activities, thus perfect for attracting the outdoor and running community. A meeting point between the waters of the lake and the Brenta Dolomites, Riva del Garda is a European and world reference destination for outdoor enthusiasts. For this reason, it is undoubtedly an additional attraction for foreign operators, to whom collateral and dedicated activities will also be proposed.
