Nuosmiq: recycled plastic heels and reuse of firefighter uniform fabrics

For the second time, Nuosmiq is participating as an emerging brand at MICAM Milano. Designer and founder Heesoun Qim has developed a methodology that combines artisan design and experimentation with unconventional materials.
Nuosmiq is based on storytelling. Each collection is born from a narrative theme that intertwines with unexpected materials and innovative processes.
At the stand dedicated to Emerging Designers, Nuosmiq presented the ‘City’ collection, in which the heels were made from recycled plastic: a process of fusion and moulding that required in-depth research to achieve the right density and stability.

Instead, explains Heesoun Qim, “with the SS26 Saviour of Society collection, we chose to work with fire-resistant firefighter suits, transforming them into new yarn from which we make uppers and other details. Aramid, a heat-resistant technical material, acquires a double value once regenerated: on the one hand, it guarantees high performance, and on the other, it becomes a symbol of courage and protection.”
Nuosmiq is targeting the European market by focusing on distribution through boutiques and concept stores. At the same time, it is pursuing a strong social and environmental commitment. “We create products by recycling resources that would otherwise be thrown away and support campaigns for a sustainable planet, such as the National Institute of Ecology’s Walk and Earth Land,” says Qim. The brand is also an official member of 1% for the Planet, through which it donates 1% of its annual turnover to international environmental and non-profit organisations.
“Our goal,” concludes Qim, “is to build a circular and sustainable design project, step by step.”