Big changes for Spanish trade fairs
From 2026, MOMAD, Intergift, and Bisutex will be held in February, while Madridjoya will be held in a single annual event in September. MOMAD will be held from February 5th to 7th at IFEMA MADRID.
Keep reading...The February trade fairs dedicated to accessory-fashion – MICAM Milano, MIPEL, TheOne Milano and Milano Fashion&Jewels – closed with results described as “satisfactory” in the editions that preceded Milan Fashion Week.
With a total of 40,449 trade visitors, 45% of whom were foreigners, from 127 countries including Japan, China, France, Spain, Germany, Greece and Turkey, the four events confirmed numbers in line with the previous edition and relaunched the variety of styles and trends in accessories.
Despite a complex economic framework, both for the domestic and international markets, the four appointments presented the proposals of 1,758 brands, 46% of which came from 51 different countries, demonstrating the strength of the trade fair instrument in creating concrete business opportunities, which the synergic contemporaneity of the events further enhanced.
Certifying the importance of trade fairs and especially of the sectors that animate them, Antonio Tajani, Vice-President of the Council and Minister of Foreign Affairs, said that fashion, as a whole, is a key sector for Italy’s economic and employment development, thanks to the contribution of the excellence of Made in Italy, represented both by large groups and by small and medium-sized enterprises and artisans, who combine innovation, technology and tradition. He also confirmed that the government considers support for businesses a priority and promotes initiatives such as the Fashion Days in strategic countries.
In the innovations on show at this year’s events, there was no lack of attention to the tradition of craftsmanship, oriented towards excellence through contemporary ideas, such as new materials and sustainable processing. There were also training moments, such as the MICAM Academy, a space dedicated to training young people to make them aware of the new professions in the footwear sector and allow school students to discover how savoir faire can be combined with new technologies. The area, developed through five stations, was realised in collaboration with the Politecnico Calzaturiero del Veneto and Arsutoria School in Milan, involving cutting-edge companies such as Snapfeet, Prismatech, Sneaknit, Direct 3D and VCS.
