Michelle Hunziker at MICAM as Marco Tozzi ambassador

She told about her arrival in Italy and how everyone made fun of her for her not particularly on-trend style. Always with her smile and spontaneity that make her a showbusiness star, but also a simple person who never backs down if there is a picture to be taken with fans.

So Michelle Hunziker attended MICAM as an ambassador of the Marco Tozzi brand, whose comfort and appeal of the collections she particularly praised. The German brand’s booth was filled with curious onlookers who wanted to meet one of the stars of “Striscia la Notizia,” just to mention one of its successful programs.

MARCO TOZZI Shoes GmbH & Co. KG is a company of the Wortmann Group, one of the largest footwear production and distribution companies and a market leader in Europe. The MARCO TOZZI brand is synonymous with fashionable women’s shoes with special attention to detail and excellent value for money.

The new campaign of the German brand consists of 12 shots and backstage videos, focuses on 5 models of footwear personally chosen by Michelle Hunziker for a total of 4 outfits, ranging from casual chic, matched with brown boots with a classic cut, to a more gritty style, which well interprets the amphibians proposed by the brand, from an office look, matched with loafers, to a more glam outfit enhanced by blue suede ankle boots.

The communication campaign, created exclusively for Italy and Switzerland, will support the point of sale and declined for communication via social (on Instagram the TV host and entertainer has more than 5.8 million followers).

“We are really pleased to have embarked on this collaboration with Michelle Hunziker, who shares and interprets in the best way the values of our brand: we are sure that Marco Tozzi’s notoriety is destined to grow in the near future,” said Fabio Lombardi, MARCO TOZZI Italy Sales Manager.