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MICAM 100th edition: shaping the future of footwear for over 50 years

MICAM will be held at fieramilano Rho from 7 to 9 September, a special exhibition celebrating its history.

Fairs news

July 2025

MICAM 100th edition: shaping the future of footwear for over 50 years
Giovanna Ceolini

The 100th edition of MICAM will celebrate 50 years of history. Half a century of know-how, innovation, Made in Italy and international vision have made the footwear exhibition a global event. The event, which will take place from 7 to 9 September at fieramilano Rho, has become a real point of reference, not only for small and medium-sized Italian companies, but also for international brands.

MICAM, a global event for fashionable, high-quality, innovative and sustainable footwear, represents the history of Italian excellence based on a unique combination of craftsmanship and genuine passion, driven by constant innovation and a continuous search for styles and trends.

 

There have been numerous milestones along the way. Although its origins date back to 1931 in Vigevano, the cradle of Italian footwear, it was in 1974 that the event took a strategic turn, together with A.N.C.I. – the National Association of Italian Footwear Manufacturers. The association took over its management, further consolidating it in the following years. With the new millennium, Milan became the permanent venue, opening up a path increasingly focused on internationalisation. In 2017, the project was further enriched with spaces dedicated to events, training, entertainment, seminars and special areas. Digitalisation was embraced and the concept of a marketplace was introduced to provide a memorable visitor experience. A further step forward was taken in 2018 with the rebranding of MICAM Milano.

 

Thanks to an exhibition of 1,000 brands from all over the world, MICAM attracts buyers from over 150 countries. MICAM 100, chaired by Giovanna Ceolini, will be inaugurated in the presence of Minister Urso with the cancellation of the ordinary postage stamp belonging to the thematic series ‘Le Eccellenze del sistema produttivo e del Made in Italy’ (The Excellence of the Production System and Made in Italy), in the presence of the press and institutions.

 

The exhibition will shine the spotlight on the new products for spring-summer 2026 from the best international companies and brands that symbolise Italian manufacturing districts, which make Made in Italy great throughout the world. It will feature a packed schedule of events, seminars and a special exhibition: “100 steps into the future” will offer visitors the opportunity to immerse themselves in the history of MICAM and footwear fashion over the last 50 years.

 

The Trends & Materials area will also return, linked to the Buyer Guide, and the Future of Retail space, dedicated to innovative ideas that will change the point of sale, with companies offering advanced solutions for the footwear sector. There will also be fashion shows, emerging designers and presentations on fashion trends.

 

MICAM X is evolving and giving rise to MICAM Next: a new programme curated by Wired, featuring numerous seminars dedicated to the theme of innovation. These will be: “E-commerce, new tech; omnichannel strategies for footwear” – “Shoe design, between genius and customisation” – ‘At the feet of AI’ – ‘Sports shoes, tech shoes’.

 

Finally, 2025 is also a special year for Assocalzaturifici. The association, which represents 500 companies in the sector at national level, is celebrating its 80th anniversary. Eight decades dedicated to promoting Italian footwear excellence around the world.

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