Framas Group invests in Vietnam with Gusbi technology
Framas Group expands its production capacity and continues its ‘full bottom unit’ strategy.
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The new collection features new models such as the revisiting of the historic Losanga '76 or the green OOH!! sneaker, made in collaboration with ACBC.
February 2025
Founded in 1973 in the heart of the Sportsystem district of Montebelluna, Lotto Sport Italia is today one of the leading companies in Italian sports, clearly identified through its historic logo, the Losanga: a tennis court and a soccer field overlapping, to represent the passion for sports and values such as respect and fair play, which still reflect the company’s DNA. For the AW 25/26 winter season, the brand continues its encounter between sport and quality, reinterpreting its own history. As in the Losanga ’76 men’s model, a white leather sneaker inspired by Italy’s victory in the 1976 Davis Cup, where the iconic Losanga that recalls the brand’s history is reinterpreted in an oversize format, giving it a distinctive and avant-garde look. But Lotto Leggenda is also a sustainability-conscious brand. One example is the OOH!! model, Lo8o’s first eco-sustainable tennis-inspired sneaker, developed in partnership with ACBC, made from materials derived from recycling processes. The sole is partially made from recycled tennis and padel balls, while the upper is partially made from apple processing waste.
Framas Group expands its production capacity and continues its ‘full bottom unit’ strategy.
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To mark Pitti Uomo 109, the Danish brand presents a project that celebrates nature as an inexhaustible source of inspiration and innovation.
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Born amidst the circumpolar ice, ULU brings to Pitti Uomo a winter footwear range that defies the cold with technology and style. A collection that redefines the boundaries between extreme performance and contemporary footwear.
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