La Martina: “Sense of Belonging”

Sense of Belonging’: a feeling that the game of polo offers and teaches, a collective embrace capable of creating a deep and lasting bond that makes one be part of something, giving a sense of belonging and integration in a community. A universe of emotions and timeless values: respect, fair play, integrity and family, which are at the heart of the brand’s philosophy. “We have set up a new strategic vision that is deeply rooted in the game of polo, which will be fundamental to quickly and effectively infuse the brand’s new creative vision into each collection, but not only” – says Lando Simonetti, Founder and Ceo La Martina – “A fil rouge that will embrace all the company’s activities: from the in-store events and trip experiences we offer in our flagship stores, to the institutional campaign, to the polo events we organise worldwide. With ‘Sense of Belonging’, we want to celebrate identity and belonging through our shops and activities. It is a crucial moment for our company and I firmly believe that this new approach is the first clear signal that the brand is ready to take a new direction”.