KEEN: ‘outside fashion’

The brand began its history with the innovative Newport sandal, a hybrid model with a protective toe that revolutionized the footwear industry, and has always been active in environmental conservation and humanitarian support. Today it actively works to identify and replace harmful chemicals in the production chain with safer and more sustainable alternatives, ensuring that every step is responsible and conscious. A brand that likes to call itself ‘Outside’ rather than ‘outdoor,’ because exploration begins everywhere-beyond the doorstep, striving to make the outdoors accessible to all. A commitment that we also find in the new winter collection, where the HYPOWSER OPEN-AIR sneaker stands out, wearable in a snap and which, thanks to the Crushback heel, transforms into a shoe or a slide. It also offers unparalleled comfort thanks to its new extra-thick but incredibly lightweight injected foam midsole.

Also of interest is JASPER ZIONIC, the hybrid sneaker with climbing shoe DNA, reimagined to accompany the urban citizen in everyday experiences. The upper is made of soft ethical suede with detailed stitching, while the lightweight and durable outsole offers enhanced durability and superior performance, grip and agility to cope with dynamic movements. Finally, the contoured fit ensures maximum comfort during movement.