ISPO changes dates and moves to Amsterdam in 2026

The global reference event for sportswear and outdoor activities is focusing on a total revamp starting in the new year, with a new venue, the RAI exhibition centre in Amsterdam, replacing the traditional location in Munich, a four-week advance on the calendar, and a new concept.

The partners have announced an investment programme worth €3 million.

The British company Raccoon will take the lead, while Messe München will be a strategic partner with the aim of revitalising and streamlining the event in light of changes in the global market and the new needs of exhibitors and visitors.

According to the organisers, companies that choose the new Ispo will benefit from a more convenient date and an exhibition venue that is easily accessible internationally, with particular reference to the North American market. “With the strategic reorientation of Ispo, we are growing our leading trade fair, rich in tradition, in a targeted and effective manner.

“We are seeing strong demand for a platform that promotes innovation, exchange and business opportunities,” said Harald Kirchschlager, Executive Director of Corporate Strategy & Development at Messe München, in an interview with TextilWirtschaft. Thanks to our collaboration with Raccoon Media Group, we are strengthening this vision and ensuring that the transformation continues to be driven by the needs of our customers and the entire sports and outdoor industry”.