Hyplus+ revolutionizes the way we understand fashion design

Hyplus is the world’s first AI-generated brand, fusing human creativity with advanced technology to create revolutionary clothing and footwear. Artificial intelligence has also enabled the development of Lentishift technology, an innovative system that can generate a lattice effect inspired by the optical field through a double print present in the same garment placement. With this process, the shoes in the collection present a double vision: looking at them from the front, a “+” sign appears as a symbol of positivity and momentum toward the future, while from an opposite angle an ironic and past reference emerges, a dichotomy that makes each creation unique and surprising. The collection is not only an aesthetic project, but a real innovation, which thanks to the incursion of technology imprints character and personality on the materials, without ever putting quality in the background. The collection is divided into two main lines: Hybrid, a never-out-of-stock line always available for iconic garments, supplemented with limited-edition drops designed for those seeking uniqueness and novelty in every release.