ICF and Pro Well join forces to develop new products and dominate the market
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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The tannery participated in Lineapelle with an innovative approach, focusing on the dialogue between industry and art using the language of leather.
April 2025
Gruppo Mastrotto set out to highlight the importance of know-how and culture as fundamental levers to promote innovation and creativity, offering a modern and dynamic vision of the material. At the February 2025 edition of Lineapelle Milano, Gruppo Mastrotto continued its path of contamination between art and industry with the second chapter of a cultural project aimed at enhancing the link between leather, art and contemporary design. After the success of the inaugural collaboration with Paolo Gonzato and his work Out of Stock 2024, the project continued with artist Paola Pezzi and her exclusive creation Verde Acqua.
Gruppo Mastrotto’s cultural project was born with the aim of creating a visual dialogue between tradition, innovation and artistic experimentation, enhancing the expressive capacity of leather. An iconic material and symbol of the company’s heritage, leather becomes the protagonist of unique works that reflect passion for quality, sustainability and innovation.
The Verde Acqua work attempts to capture and block the motion of the waves. It is made of soft Nappa leather, available in Nimbus, Aquatic, Airy and White tones.
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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Following the success of the first collaboration launched in September 2025, Maison Valentino presents sneakers designed by creative director Alessandro Michele.
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From the sea to the road, always with an unmistakable and timeless style.
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