D.A.T.E.: 20 years of vision and style

The trendy, high-end brand, whose acronym hides the names of its four founders – Damiano, Alessandro, Tommaso and Emiliano – chose to celebrate its twentieth anniversary in the city where it all began, Florence, with an immersive event in the extraordinary setting of the Cattedrale dell’Immagine.

A symbolic place that blends the historicity of its architecture with the most advanced visual technology. It was here, on Monday 17 June, during Pitti Uomo 108, that DATE staged a multisensory experience capable of recounting – through images, sounds and suggestions – two decades of aesthetic research, authenticity and independent spirit.

The evening took the form of a narrative that went beyond the classic concept of an event. The immersive projections, created specifically for the occasion, interacted with the exhibition dedicated to Leonardo da Vinci, a key figure in Tuscan culture and an icon of experimentation and genius. It was also a personal tribute, given the proximity between Empoli, where the brand’s headquarters are located, and Vinci, the artist’s birthplace.