Connection and inclusiveness:  It’s… DONE!

Founded by Stefania Gnutti, a young and visionary entrepreneur, DONE! is a brand strongly connected to its cultural context and contemporary lifestyles, the result of a long period of observation of people’s habits in the most dynamic urban contexts. The brand name derives from the founder’s personal mantra, ‘well done is better than well said’. a commitment to doing things well.

The official presentation took place last 17 October at the headquarters in Via Pietro Colletta 69 in Milan with the event IT’S… DONE! Cocktail & DJ Set, at which the new collection was unveiled, and in particular the >East+West< backpack: an ideal of connection and inclusiveness. Made of 80% recycled nylon, it is a versatile accessory that adapts perfectly to a busy life, transforming itself into a handbag, shoulder bag, shoulder bag and luggage case. Its multiple functionalities, such as its removable shoulder straps, trolley-compatible sliding harness and side strap attachments, make it the ideal travel companion. Its interior is made of orange-coloured nylon to make its contents more visible, with a 13’ computer compartment, mesh pocket with internal key ring, and removable multi-purpose clutch.

DONE!, through its innovative, contemporary, inclusive and sustainable products, its image, crisp – as its founder likes to call it – and direct, expresses an immediate, strong and recognisable identity, an expression of a balance between design, functionality and style.