Collaboration between D.A.T.E. and Fruit of The Loom
The Florentine sneaker brand once again confirms its identity heritage in dialogue with the contemporary.
Company news Arsutoria
March 2025
The Tuscan brand presents the capsule in collaboration with Fruit of The Loom, a perfect encounter between tradition and innovation. The collection, which includes sneakers and apparel, was created under the stylistic guidance of Leo Colacicco, founder of the LC23 brand, combining the historicity and heritage of Fruit Of The Loom with the fresh and contemporary aesthetics of D.A.T.E. Space, moreover, for the new FW 25/26 Quite Elegance collection, which reinterprets the concept of elegance in a modern key. For men, the Torneo Pure Mono Beige, is the sneaker that best represents this concept of understated sophistication. The proposal for women, the Court 2.0 Colored Rose, with its iconic design is enriched with sophisticated details such as the golden square logo, burgundy velvet, wool laces, and suede trim.
Four decades of collaboration between DESMA and ABB have transformed automation in the footwear industry. From the first robots adopted in the 1980s to today's solutions, the synergy focuses on efficiency, precision and sustainability for shoe manufacturers around the world.
From artisan workshop to symbol of Italian manufacturing. The Fratelli Soldini shoe factory celebrated eighty years of history marked by innovation, local roots and entrepreneurial vision. A joint celebration with employees, institutions and big names in Italian industry. Minister Urso announces the national fashion plan and defines Soldini as a "model" for the country.