ACBC Innovation Hub is launched
Innovation becomes an integrated service with the new space opened in Milan.
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The new model has all the makings of a must-have classic among streetwear and outdoor lovers.
June 2024
The Shinjuku model draws its inspiration from nature and technology and stems from the conviction that the foot is the perfect technology par excellence. The new model marks an evolution of BIRKENSTOCK’s functional sole and its authentic design philosophy. The Shinjuku’s distinctive, high-impact style combines the exceptional comfort and support of the original BIRKENSTOCK footbed with rugged, outdoor-inspired elements that invite you to go out and discover the world.
The Shinjuku offers a renewal of the classic footbed, featuring a combination of natural materials and an innovative sole. The anatomical cork and latex footbed is in fact covered in microfibre, and the optimised single-component sole is designed to allow easy water drainage and facilitate grip on concrete surfaces. Flexible grooves at the forefoot and heel strike allow for fluid foot movement.
The innovative outsole provides excellent abrasion resistance and durability, while the high-quality nubuck leather heel with foam padding adapts to the foot. The durable and water-repellent upper is made of the highest quality materials, which are designed to last. Other interesting features include a new, rustproof, quick-opening metal buckle and an exclusive strap sewn onto the shoe – sporting the BIRKENSTOCK logo in large letters – complete this outdoor-inspired model.
Innovation becomes an integrated service with the new space opened in Milan.
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The transaction, effective from 1 June 2026, aims to ensure continuity for customers, partners and suppliers, creating operational and commercial synergies across the entire value chain.
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The Italian company, a leader in innovation with NexX4™ and the global licensee for Michelin soles, announces the arrival of four new professionals with the aim of consolidating its international growth.
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