From 2026, MOMAD, Intergift, and Bisutex will be held in February, while Madridjoya will be held in a single annual event in September. MOMAD will be held from February 5th to 7th at IFEMA MADRID.
October 2025
The September 2025 edition of MOMAD, Intergift, Madridjoya and Bisutex ended on a positive note in terms of professional participation and business generation. The quality of the offering in the accessories and fashion, decoration, interior design, gifts, fine jewellery/watches and costume jewellery sectors attracted national and international professional visitors, who found IFEMA MADRID to be an unmissable meeting place to learn about new trends and strengthen business relationships.
MOMAD, in particular, closed with excellent results, presenting the new SS26 proposals of over 300 brands, with a focus on sustainability and textile innovation. The show recorded an 11% increase in professional visitors compared to September 2024, coming from 70 countries. The event once again hosted the MOMAD Talents competition, which rewarded emerging young designers, with Victoria Af Burén and Sandra Vargas recognised as the first and second winners of this edition, respectively. The Pasarela MOMAD fashion shows attracted considerable interest, with participants including designers from Bogotá Fashion Week, as well as a full programme of conferences and meetings.
With an eye to the future, MOMAD will now meet with professionals from the accessories and fashion industries from 5 to 7 February at IFEMA MADRID, together with Intergift and Bisutex (4-7 February 2026). The coincidence of dates and locations will strengthen the synergies between the fairs, multiplying business opportunities.Madridjoya, on the other hand, will concentrate its efforts in a single annual edition in September, from the 24th to the 27th.
Over 22,000 industry professionals have confirmed the strategic importance of the trade fair and its international leadership, whilst attention is already turning to the next event, scheduled for 23 to 25 February 2027.
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Last September’s edition saw an increase in the number of exhibitors, partly due to two new venues in the Tortona District. There was also a rise in the number of international (14 per cent) and Italian (10 per cent) buyers, bringing the total to 9,000 industry professionals.
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Italian fashion returns to the forefront in Central Asia with 81 companies taking part in La Moda Italiana@Almaty, which took place from 30 September to 2 October in the Kazakh city.
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