Framas Group invests in Vietnam with Gusbi technology
Framas Group expands its production capacity and continues its ‘full bottom unit’ strategy.
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The opening of the store is an anticipation of the green path started over a year ago, with a team dedicated to sustainability. A commitment that will see full expression in 2025 with the launch of the brand's first sustainable collection.
November 2024
The choice of Barcelona is not by chance. It is part of a structured expansion project in the Spanish market. Featuring a unique and immersive design, the new Bata shop on Las Ramblas houses a vertical botanical garden installation by Quo Artis, an international art and science foundation based in Barcelona. Composed of 100% natural, sustainably preserved and fully recyclable plants, this space is much more than a temporary shop: it is an anticipation of the green path started over a year ago by Bata, which has created a specific team dedicated to sustainability. A commitment that will see its full expression in 2025 with the launch of the brand’s first sustainable collection. This opening is a further sign of the commitment of BATA, which for 130 years has been able to interpret the needs of consumers and looks to the future with a solid business ethic, aiming at quality products, accessible to all.
Framas Group expands its production capacity and continues its ‘full bottom unit’ strategy.
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To mark Pitti Uomo 109, the Danish brand presents a project that celebrates nature as an inexhaustible source of inspiration and innovation.
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Born amidst the circumpolar ice, ULU brings to Pitti Uomo a winter footwear range that defies the cold with technology and style. A collection that redefines the boundaries between extreme performance and contemporary footwear.
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