ACBC Innovation Hub is launched
Innovation becomes an integrated service with the new space opened in Milan.
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First collaboration between the Japanese brand and the Italian company, where tradition, design and innovation combine with creative flair for a new interpretation of the trainer now in its eighth edition.
November 2024
The design of the new GEL-QUANTUM 360™ VIII is inspired by the Urban Agility concept of ‘The Metropolis Series’, a collection dedicated to the discovery of modern urban landscapes. The upper construction features 5D moulded details that replicate some of the shapes found in nature, while the TRUSSTIC™ technology and external counter heel contribute to better stability and a more dynamic look. The midsole of the shoe has been redesigned with DIVISION SPACE™ technology to offer more cushioning and less weight. Finally, the FF BLAST™ PLUS ECO foam is composed of approximately 24% sugarcane-derived biomass, which provides more resilience and comfort underfoot.
Innovation becomes an integrated service with the new space opened in Milan.
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The transaction, effective from 1 June 2026, aims to ensure continuity for customers, partners and suppliers, creating operational and commercial synergies across the entire value chain.
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The Italian company, a leader in innovation with NexX4™ and the global licensee for Michelin soles, announces the arrival of four new professionals with the aim of consolidating its international growth.
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