Fashion Link Milano: the synergy that generates value

The first edition of Fashion Link Milano, the new trade fair ecosystem that brought together a total of 1,777 brands in five key events at Fiera Milano Rho, came to an end on 25 February: MICAM Milano, MIPEL, Milano Fashion&Jewels, TheOneMilano and Sì Sposaitalia Collezioni. A synergy between different but complementary events, which has created a true international hub for fashion retail, offering an integrated experience for buyers and industry professionals. The closing figures are proof of this: 46,000 visitors in total, with a strong international presence, particularly from France, Spain, Germany, Belgium, Greece and, outside the EU, Japan and the USA. In terms of participating companies, 1,777 brands were present, 45% of which came from abroad, with the involvement of specialised buyers and lifestyle buyers active on international markets.

This is how Fashion Link Milano confirmed a vision already in place: reaffirming the central role of trade fairs as strategic platforms for the evolution of global fashion, capable of promoting quality, fostering qualified connections and creating a community in which every encounter becomes an opportunity for business and inspiration.

A dynamic and integrated context, enriched by cross-cutting initiatives, has allowed buyers to identify emerging trends, engage with global markets, and discover craftsmanship excellence and cutting-edge technologies.

Starting in September 2026, the project will be further strengthened with the simultaneous return of LINEAPELLE and Simac Tanning Tech, bringing the number of events under Fashion Link Milano to seven and completing the story of the fashion supply chain, from product to technology, an essential driver of contemporary innovation.

MICAM AND MIPEL: BUSINESS PLATFORMS AND STRATEGIC VISION

An active and highly valuable part of Fashion Link Milano was the 101st edition of MICAM and the 129th edition of MIPEL, which attracted over 20,000 visitors to the fair, 46% of whom were Italian and 54% international, particularly from France, Spain, Germany, Belgium, Greece and, outside the EU, Japan and the USA.

The event saw the participation of 795 brands, 402 of which were international and 393 Italian, confirming the high international appeal and central role of the fair in supporting the business and internationalisation processes of the sector.

 “The figures confirm the solidity of the event,” said Giovanna Ceolini, president of MICAM and Assocalzaturifici, “but what really makes us proud is the quality of the relationships that are built here, the intensity of the interaction between companies, buyers and operators from all over the world. MICAM is not just a trade fair: it is a lively platform for business and strategic vision, a space where Italian manufacturing excellence dialogues with emerging trends, new technologies and the distribution models of the future. The work begun with the industrial plan, the collaboration with our institutional partners – from the Ministry of Foreign Affairs to ICE – and the growing focus on internationalisation show that we are on the right track.

Among the most appreciated elements were the MICAM Next area, with seminars organised in collaboration with WIRED Italia and fashion shows, and M&M – The Hub, the space dedicated to training and advanced manufacturing, where the MICAM Academy and craft workshops curated by Arsutoria School attracted over 500 students during the three days of the event.

The next appointment is now with Micam 102, from 13 to 15 September 2026.