Balance Shoe's new vision that reinterprets the movement in an evolutionary key.
January 2026
The technology that brings the project to life is the ProDynamic® System with its Diapason thruster: a heart made of carbon fiber and sintered materials that generates micro-oscillations, promoting natural pitch realignment. The complexity of this system is protected by a shell with a minimal yet powerful design, with distinctive features that underline its identity such as the scratch (“Grit”) on the sole, a distinctive element of the brand, and chromotherapy as a colorways concept for all color variants. BBACK thus relaunches its BB1122 icon, a sneaker designed to improve protection, stride roll and muscle activation thanks to the high-cushion EVA sole. Every detail contributes to the function: technical upper, controlled perimeter, rear shank, rubber tread.
The long-established brand, which for almost 90 years has been developing rubber compounds and technologies that combine performance, reliability and durability, presents its new global marketing campaign dedicated to durability.
Keep reading...
Combining Everlast’s boxing expertise with the know-how of Soles by Michelin, these shoes have been designed to accompany athletes from the gym to the ring, combining comfort and functionality.
Keep reading...
The new SCF™ ATPU and ATPU+Float insoles combine the resilience of aliphatic TPU with maximum lightness to redefine performance standards in outdoor activities and elite running.
Keep reading...You must login to read this free content
This content requires a subscription to view. Are you already a subscriber? Sign in
