Sayyou: when the shoe stops talking (and starts listening)
A footwear brand that turns the logic of product-as-identity on its head: Sayyou creates open-ended objects, designed to be inhabited by the wearer, not to define them.
Keep reading...The technology that brings the project to life is the ProDynamic® System with its Diapason thruster: a heart made of carbon fiber and sintered materials that generates micro-oscillations, promoting natural pitch realignment. The complexity of this system is protected by a shell with a minimal yet powerful design, with distinctive features that underline its identity such as the scratch (“Grit”) on the sole, a distinctive element of the brand, and chromotherapy as a colorways concept for all color variants. BBACK thus relaunches its BB1122 icon, a sneaker designed to improve protection, stride roll and muscle activation thanks to the high-cushion EVA sole. Every detail contributes to the function: technical upper, controlled perimeter, rear shank, rubber tread.
