Baldinini: style evolves
Antique gold detailing, a reimagined matelassé, a new urban trainer called Slayton, and a colour palette ranging from amethyst to Japanese Maple.
Keep reading...“Doing business in an ethical and positive way is complex. But it is essential.” This is not the slogan of an advertising campaign, but the operating philosophy of Secrid, the Dutch brand that has transformed the wallet into a manifesto of social sustainability.
In 2024, the company launched #ValuingCapabilities, a campaign that shines a spotlight on those who actually manufacture the products: workers in sheltered workshops. These are employment centres that offer dignified work to people with disabilities, guaranteeing safe conditions and financial stability to those who would otherwise remain on the margins of the labour market.
Design as a force for good. This is not rhetoric. At Secrid, designers design with the people who will assemble the product in mind. Continuous dialogue with the workshop teams allows for the development of tailor-made tools and workflows, enhancing unique skills. Feedback from these employees simplifies designs, eliminating unnecessary components. The result? Better products, made by people who feel they are an integral part of the company’s success.
While many brands talk about sustainability as an accessory to be flaunted, Secrid demonstrates that authentic social impact comes from upstream choices. Choices that transform a simple wallet into a tool for change.
