PrimaLoft and the need for transparency

Anne Cavassa, recently become president and CEO of PrimaLoft – a company specializing in high performance, sustainable insulation -, is fostering a culture of innovation at PrimaLoft, with a focus on developing industry-leading products that elevate performance while reducing environmental impact. Her passion for sustainability, innovation, and the outdoors perfectly aligns her personal values with PrimaLoft’s purpose to unleash the full potential of people, product and planet.

Erika Enquist, PrimaLoft Senior Manager of Global Quality and Sustainability, guides us through the company’s thinking on the subject of sustainability.

“Today’s consumers are more informed than ever, and as a result, their demand for sustainable products is at an all-time high. However, given greenwashing concerns in the industry, they’re also more skeptical than ever. Consumers deserve to know the facts about what’s behind the products they purchase. That’s why PrimaLoft is committed to radical transparency with our partners and the end consumer. Whether it’s through our annual Relentlessly Responsible Report, partner events, or social media, we are always looking for new ways to ensure transparency. We continue to place a strong emphasis on certifications, which has enabled us to maintain transparency in our sustainability claims and ESG efforts.”

But PrimaLoft seems to focus not only on the products it markets, as Enquist reveals: “PrimaLoft has long established itself as an industry leader, delivering the high performance, sustainable innovations that fuel the outdoor industry. However, we understand that there is opportunity for us to expand beyond product sustainability and embrace a more holistic approach. We are proud to announce that starting this year, our flagship PrimaLoft® Gold Insulation is now produced exclusively using the company’s innovative PrimaLoft® P.U.R.E.™ manufacturing technology. This groundbreaking manufacturing method reduces carbon emissions by 50% or greater, compared to traditional methods. This transition represents the first step towards applying the technology across PrimaLoft’s product portfolio, with fellow legacy products PrimaLoft® Silver and PrimaLoft® Black expected to convert in the next two years.”