ICF and Pro Well join forces to develop new products and dominate the market
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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The project aims to safeguard the territory, protect biodiversity and improve the living conditions of local populations.
May 2025
The project stems from Satorisan’s desire to safeguard one of the planet’s most vital and fragile ecosystems, supporting local indigenous communities, custodians of ancient knowledge and a spiritual bond with the forest, and promoting the conservation of the Amazon’s unique biodiversity. The project’s name is inspired by the Chacrona leaf, a sacred plant used by the indigenous tribes of the Amazon to connect body and spirit. A symbol of deep harmony and spirituality that embodies Satorisan’s commitment to restoring the balance between the human being and the Earth, a philosophy that inspired the name of one of the brand’s most iconic models, which is now a best-seller.
Since 2021, Satorisan has been collaborating with the NGO Guardianes de Vida and the indigenous Huni Kuin population of Brazil’s Tarauacá region through a programme that has already seen the planting of over 19,500 trees, including fruit and medicinal species. This concrete commitment aims to regenerate the forest with indigenous plants, protect the culture and values of the local communities and improve living conditions through projects related to water, environmental education and health training.
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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Following the success of the first collaboration launched in September 2025, Maison Valentino presents sneakers designed by creative director Alessandro Michele.
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From the sea to the road, always with an unmistakable and timeless style.
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