
Footloop: a new sustainable way forward for footwear
A shining example of how collaboration and innovation can truly shape the future of sustainable footwear. Discover the project by Balena, framas and Moon Rabbit Adaptive Lab.
Keep reading...Established in 2024 in London, Hidden White is a lifestyle concept centered around footwear.
March 2025
Hidden White journey began with a vision to create footwear that merges minimal designs with uncompromised comfort, all while adhering to a mindful, modern approach. Designed for those who appreciate the beauty in minimalism and seek both form and function, Hidden White shoes are crafted to elevate everyday style effortlessly.
“Our commitment to comfort is unwavering. Hidden White shoes are engineered to provide a perfect balance between support and ease. Using simple design principles, we focus on creating shoes that feel as good as they look, making them ideal for people who are constantly on the go.” From breathable materials to cushioned insoles, each detail is carefully considered to enhance the fitting experience.
One of the strengths of the collection is the partnership with OrthoLite®. The Hidden White collection, in fact, uses insoles with the Eco™ Technology formulated with 12% Bio-Oil. OrthoLite® is the leading manufacturer and supplier of insole foams for the world’s leading footwear brands. By replacing a portion of the petroleum with plant-derived bio-oil sourced from castor beans, the insoles reduce carbon footprint while providing the customers with the comfort and performance of OrthoLite® products.
A shining example of how collaboration and innovation can truly shape the future of sustainable footwear. Discover the project by Balena, framas and Moon Rabbit Adaptive Lab.
Keep reading...D3O® uses patented, patent-pending and proprietary technologies to make rate-sensitive, soft, flexible materials with high shock absorbing properties.
Keep reading...Due to numerous requests, the removable external “musette” clutch, which was created with the Mono[PA6] backpack in spring 2024, can now be purchased separately as a small shoulder bag.
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