Arsutoria Magazine

Hidden White: “We believe in simplicity”

Established in 2024 in London, Hidden White is a lifestyle concept centered around footwear.

Company news Arsutoria

March 2025

Hidden White: “We believe in simplicity”

Hidden White journey began with a vision to create footwear that merges minimal designs with uncompromised comfort, all while adhering to a mindful, modern approach. Designed for those who appreciate the beauty in minimalism and seek both form and function, Hidden White shoes are crafted to elevate everyday style effortlessly.

“Our commitment to comfort is unwavering. Hidden White shoes are engineered to provide a perfect balance between support and ease. Using simple design principles, we focus on creating shoes that feel as good as they look, making them ideal for people who are constantly on the go.” From breathable materials to cushioned insoles, each detail is carefully considered to enhance the fitting experience.

One of the strengths of the collection is the partnership with OrthoLite®. The Hidden White collection, in fact, uses insoles with the Eco™ Technology formulated with 12% Bio-Oil. OrthoLite® is the leading manufacturer and supplier of insole foams for the world’s leading footwear brands. By replacing a portion of the petroleum with plant-derived bio-oil sourced from castor beans, the insoles reduce carbon footprint while providing the customers with the comfort and performance of OrthoLite® products.


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