Memorandum of agreement signed for the promotion of Italian fashion in the world

Confindustria Accessori Moda, the federation representing the associations of the main sectors of the Italian leather supply chain, participated in the launch event of the Days of Italian Fashion in the World, which took place on January 28 at the prestigious Villa Madama, in Rome, under the chairmanship of Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation Antonio Tajani. During the event, the presidents of the main trade associations signed a Memorandum of Understanding aimed at promoting Italian fashion in the world. The event was also an important opportunity to discuss strategies and priorities for the internationalization of the fashion industry, with a particular focus on the fight against counterfeiting, which is crucial for the future of the sector.

Giovanna Ceolini, President of Confindustria Accessori Moda, pointed out that “the purchase of fake goods involves about a quarter of Italian families, with clothing, accessories and footwear among the most counterfeited products. Counterfeiting harms the economy, Made in Italy businesses and feeds the parallel market based on labor exploitation and tax avoidance. It is essential to promote a culture of authenticity, especially among young people: schools, dialogue on the environment and the web are key tools to raise awareness, while trade associations must explain the importance of intellectual property and innovation to combat counterfeiting.”

Also presented was the new format Italian Fashion Days in the World, which will see the involvement of Italian Embassies, Consulates, ICE Offices and Cultural Institutes abroad to promote the excellence of Made in Italy.

The protocol, signed by Confindustria Accessori Moda, Camera Nazionale della Moda Italiana, Associazione Nazionale Fabbricanti Articoli Ottici – ANFAO, Confartigianato Moda, Confartigianato Orafi, CNA Federmoda, CNA Orafi, FEDERORAFI, Confindustria Moda – Federazione Tessile e Moda, and Uniontessile Confapi establishes close cooperation between the government and trade associations to support Italian fashion in eleven embassies, selected in strategic countries for the country’s exports.