PrimaLoft ReRun™
The global leader in sustainable insulation launches its first innovation in fabric-to-fabric recycling.
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The brand, which is characterised by a global style ‘enclosed in a travel bag’, presents for next summer a collection inspired by the colours and vibrant nature of the island.
June 2024
04651 is the telephone prefix of the island of Sky: an ideal place where, with a bag and a few essentials, one can take refuge at the weekend to relax and devote oneself. This is the philosophy of the brand that proposes a global style, made up of a few essential and informal elements, suitable for a variety of occasions. The upcoming SS 2025 draws inspiration from the picturesque island of Madeira. The seasonal colours – red, mint and blue – are inspired by the traditional costumes of the island, while classic shades such as taupe, beige, white, navy and black are complemented by a forest-inspired green and a delicate sky blue. Madeira’s unique nature and architecture are reflected in the designs. Abstract palm leaf prints on the shirts evoke the island’s lush forests, while motifs on swimwear and shirts recall the handcrafted tile work. Wave motifs, inspired by traditional Madeiran markets, bring back the island’s lively atmosphere. As always, 04651/ emphasises comfort and quality, for a collection that is the perfect companion for every occasion.
The global leader in sustainable insulation launches its first innovation in fabric-to-fabric recycling.
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The brand, part of the Wortmann Group, is charting its course for the future with the aim of continuing the company's success and further expanding the brand's growth.
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The acquisition aligns with Coats’ Long-Term Growth Strategy in Apparel and Footwear.
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