{"id":16669,"date":"2026-09-11T17:56:26","date_gmt":"2026-09-11T15:56:26","guid":{"rendered":"https:\/\/arsutoriastudio.com\/gsc-group-positivity-is-an-act-of-courage\/"},"modified":"2026-09-11T17:58:42","modified_gmt":"2026-09-11T15:58:42","slug":"gsc-group-positivity-is-an-act-of-courage","status":"publish","type":"post","link":"https:\/\/arsutoriastudio.com\/en\/gsc-group-positivity-is-an-act-of-courage\/","title":{"rendered":"GSC GROUP, positivity is an act of courage"},"content":{"rendered":"<div class=\"articleWrapper _hero-content-wrapper\">\n<div class=\"articleContent _hero-content-body\">\n<p class=\"text body\" doc-editable=\"text\" data-component-id=\"doc-1k28iamag1\">What happens when a company, in a trade show space dedicated to products, meetings, and business, decides not to exhibit anything? The result is Positivity Cabin \u2013 30 Seconds of Positivity, a project conceived by artist and performer Andrea Bianconi and realized in partnership with GSC Group.<br data-newline=\"\">The installation, created for Simac Tanning Tech 2026 (Hall 18, C36), invites visitors to take a thirty-second break, transforming a simple gesture into an immersive experience dedicated to reflection and positivity. At the end of the experience, each participant receives a gold pin bearing the word \u201cYESSS,\u201d a symbol of an attitude to carry with them even beyond the trade show. \u201cPositivity is an act of courage,\u201d comments artist Andrea Bianconi.<br data-newline=\"\">The project also represents a countercultural approach to communication: GSC Group steps back from its traditional leading role to make room for the public\u2019s experience, demonstrating that, at times, the strongest message arises precisely from subtraction. \u201cFor once, we decided to take away, rather than add,\u201d explains Adriano Serafini, president of GSC Group.<br data-newline=\"\">With the Positivity Cabin, art and business come together to pose a question as simple as it is timely: how much time are we still able to devote to saying \u201cyes\u201d?<br data-newline=\"\"><span style=\"white-space: pre;\"> <\/span><\/p>\n<figure class=\"image _fit-frame-height-to-content\" data-tap-fullscreen=\"\" data-component-id=\"doc-1de48tpjv0\">\n<div doc-image=\"image\" doc-link=\"hyperlink\" style=\"display: block; height: 0px; overflow: hidden; padding-bottom: 46.6667%; background-image: url('https:\/\/arsutoriastudio.com\/wp-content\/uploads\/2026\/09\/142227-142225.jpeg'); background-position: 50% 50%;\"><\/div><figcaption doc-editable=\"caption\"><\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The leather chemical group presents Positivity Cabin: when a trade show becomes an experience<\/p>\n","protected":false},"author":1,"featured_media":16678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[],"class_list":["post-16669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news-arstannery"],"_links":{"self":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/16669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/comments?post=16669"}],"version-history":[{"count":0,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/16669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media\/16678"}],"wp:attachment":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media?parent=16669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/categories?post=16669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/tags?post=16669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}