{"id":16607,"date":"2026-09-09T15:00:04","date_gmt":"2026-09-09T13:00:04","guid":{"rendered":"https:\/\/arsutoriastudio.com\/the-trade-fair-sector-is-looking-beyond-the-horizon-there-is-a-new-purchasing-process-in-the-fashion-industry\/"},"modified":"2026-09-09T15:05:07","modified_gmt":"2026-09-09T13:05:07","slug":"the-trade-fair-sector-is-looking-beyond-the-horizon-there-is-a-new-purchasing-process-in-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/arsutoriastudio.com\/en\/the-trade-fair-sector-is-looking-beyond-the-horizon-there-is-a-new-purchasing-process-in-the-fashion-industry\/","title":{"rendered":"The trade fair sector is looking beyond the horizon: there is a new purchasing process in the fashion industry"},"content":{"rendered":"
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On 8 September 2026, a press conference organised by Fashion Link Milano<\/b> took place at the ADI Design Museum in Milan, bringing together MICAM Milano, MIPEL, Simac Tanning Tech<\/b>, Milano Fashion&Jewels and TheOneMilano, alongside professionals from the supply chain, to analyse how purchasing processes are changing and, consequently, the role of trade fairs. Leading the discussion was Orietta Pelizzari<\/b>, Global Trend Researcher, creative concept developer and moderator, alongside Chiara Allegra Moretti<\/b>, an independent buyer, and Federico Galli<\/b>, a storyteller.<\/span><\/p>\n

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One of the key topics of the meeting was the role and profile of the buyer, THE BUYER JOURNEY<\/b>, in the fashion sector. Nowadays, buyers arrive at a trade fair having already carried out a significant part of their work: continuous research, comparisons, shortlisting and drawing up an initial list of contacts and products. The visit is no longer merely a moment of discovery, but one of the stages in the entire decision-making and purchasing process, which has become more extensive, beginning before the event and continuing through ongoing relationships with companies, brands, suppliers and partners. As Giovanna Ceolini<\/b>, President of Micam, also stated: \u201cNowadays, one must bear in mind that to attend a trade fair, one needs to be prepared and organised, know what one is looking for, where and how to find it, and leave room whilst there to seek out new business opportunities\u201d.<\/span><\/p>\n

Preparation, after all, is not a theoretical aspiration but a response to a practical constraint: the time spent at the fair has been reduced, often to just one and a half days, and the risk is that the visit will be limited to visiting suppliers already on one\u2019s list. Matchmaking tools<\/b> serve to broaden the scope and bring together supply and demand that would otherwise never meet, but they only work if companies genuinely feed them with data, new product launches, samples, colour palettes and the reasoning behind each proposal.<\/span><\/p>\n

In this scenario, doing business is not just about brands, buyers and trade fair organisers. It also encompasses those who decide on the processes and technologies to be used: those who select the materials, the production methods and the quality standards embodied in a product. It is the link that connects the commercial sphere with the industrial one, and which explains why the buyer\u2019s physical presence in Italy retains a specific value: private labels, adaptations and products tailor-made for a specific retail outlet arise from direct contact with the manufacturer, not from a catalogue.<\/span><\/p>\n

This evolution involves a trade fair system which, through the Fashion Link Milano events, brings together a total of 1,848 brands.<\/span><\/p>\n

A system that largely represents mid-range products, lacking the marketing clout of major brands, and which therefore requires a point of contact \u2014 first the buyer, then the consumer \u2014 capable of recognising the value of what they are purchasing. The buyer, therefore, is no longer merely a selector, but a true curator.<\/span><\/p>\n

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