{"id":15825,"date":"2026-05-14T10:55:43","date_gmt":"2026-05-14T08:55:43","guid":{"rendered":"https:\/\/arsutoriastudio.com\/the-high-end-menswear-sector-gathers-at-pitti-uomo-110\/"},"modified":"2026-05-14T10:55:43","modified_gmt":"2026-05-14T08:55:43","slug":"the-high-end-menswear-sector-gathers-at-pitti-uomo-110","status":"publish","type":"post","link":"https:\/\/arsutoriastudio.com\/en\/the-high-end-menswear-sector-gathers-at-pitti-uomo-110\/","title":{"rendered":"The high-end menswear sector gathers at PITTI UOMO 110"},"content":{"rendered":"
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High-end menswear styles and trends for SS 2027 will be unveiled at the eagerly awaited event in Florence: the 110th edition of Pitti Immagine Uomo, with over 720 brands exhibiting at the Fortezza da Basso (44% of which are coming from more than 30 countries), divided into five sections: Fantastic Classic, Futuro Maschile, Superstyling, Dynamic Attitude and I Go Out.<\/p>\n

The Pool is the inspirational and visual theme of the 2026 summer edition of the show, with the central installation curated by Phil\u00e9o Landowski and designed by Pascal Hachem.<\/p>\n

As for the special events, the Guest Designer for this edition is Simone Rocha, founder and creative director of the eponymous brand, who will hold her first independent menswear show in Florence for the occasion, taking place on 18 June at the Teatro della Pergola. The Guest Designer is DSM Kei Ninomiya, the Japanese designer acclaimed for his conceptual approach and already at the helm of noir kei ninomiya, his label that grew under the aegis of Comme des Gar\u00e7ons. The SS 2027 menswear collection will be showcased in Florence, with a special fashion show on 17 June at 10.00 pm at the Complesso di Sant’Orsola. The Special Guest, meanwhile, is JiyongKim, the brand of the South Korean designer who is among the top talents at the 2024 edition of the LVMH Prize, with a project-event specially conceived for Florence in the spaces of Magazzino 07 in the Fortezza. Last but not least, the Danish brand Sunflower will stage a special fashion show on 17 June at 7.00 pm at the Teatro del Maggio Musicale \u2013 as a CPHFW Special Project \u2013 thus presenting the brand to the international audience at Pitti Immagine Uomo. <\/span><\/p>\n

 \u201cEnergy, courage and a transformative vision have always characterised our work; they are the elements that have allowed us to redefine the very concept of the trade fair at every decisive juncture, transforming Pitti Uomo into an event that is not only commercial but also a cultural promoter, a place for dialogue, generating new ideas, trends and connections\u201d – said Antonio De Matteis, president of Pitti Immagine.<\/p>\n

\u201cNavigating the future: this is the message and the objective with which we are building the next cycle of fashion fairs,\u201d declared Ivano Cauli, the new CEO of Pitti Immagine, \u201cstarting right here with Pitti Uomo.\u201d <\/span><\/p>\n

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In Florence, from 16 to 19 June 2026, over 720 brands from more than 30 countries. Guest designers Simone Rocha and DSM Kei Ninomiya. Special Guest Jiyong Kim.<\/p>\n","protected":false},"author":1,"featured_media":15828,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-15825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fairs-news"],"_links":{"self":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/15825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/comments?post=15825"}],"version-history":[{"count":0,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/15825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media\/15828"}],"wp:attachment":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media?parent=15825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/categories?post=15825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/tags?post=15825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}