{"id":15204,"date":"2026-03-16T16:13:21","date_gmt":"2026-03-16T15:13:21","guid":{"rendered":"https:\/\/arsutoriastudio.com\/pitti-uomo-109-florence-sets-the-pace\/"},"modified":"2026-03-16T16:13:21","modified_gmt":"2026-03-16T15:13:21","slug":"pitti-uomo-109-florence-sets-the-pace","status":"publish","type":"post","link":"https:\/\/arsutoriastudio.com\/en\/pitti-uomo-109-florence-sets-the-pace\/","title":{"rendered":"Pitti Uomo 109: Florence sets the pace"},"content":{"rendered":"
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Pitti Uomo sets the pace. The 109th edition, held at the Fortezza da Basso in Florence, once again delivered solid figures \u2014 around 12,500 buyers and nearly 19,000 visitors in total \u2014 at a time when the international market is treading on thin ice.<\/p>\n

\u201cA Pitti Uomo where a wonderful, dynamic atmosphere was felt, injecting positivity into the entire system,\u201d said Raffaello Napoleone, CEO of Pitti Immagine. The 5,000 foreign buyers in attendance \u2014 up on 2024 \u2014 speak volumes about the positive atmosphere that prevailed.<\/p>\n

The growing markets paint an interesting geographical picture: the UK, the US, Japan, Greece and Portugal are doing well. The Nordic bloc is performing very well \u2014 Sweden, Denmark, Norway and Finland are showing a marked increase. Chinese attendance remains steady, with a balance between Hong Kong and mainland China. And among the surprises, Lebanon, Egypt and the Middle East are back on the scene.<\/p>\n

Italian buyers have fallen slightly, standing at around 7,500: a sign reflecting the well-known difficulties in domestic distribution. No drama, but a figure not to be ignored.<\/p>\n

Among the 758 exhibitors \u2014 the real protagonists, according to Napoleone \u2014 research and innovation dominated the scene. At the Fortezza, the future was discussed with a down-to-earth approach: no slogans, just collections and direct engagement with the world\u2019s most important buyers.<\/p>\n

Pitti 109 demonstrates once again that, despite international tensions, those who invest in quality find partners.<\/p>\n

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The Florentine trade fair reaffirms its central role on the international men\u2019s fashion scene: 12,500 buyers, 758 exhibitors and an energy that defies the uncertainties of the global market.<\/p>\n","protected":false},"author":1,"featured_media":15207,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-15204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fairs-news"],"_links":{"self":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/15204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/comments?post=15204"}],"version-history":[{"count":0,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/15204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media\/15207"}],"wp:attachment":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media?parent=15204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/categories?post=15204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/tags?post=15204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}