{"id":13642,"date":"2025-10-15T11:51:39","date_gmt":"2025-10-15T09:51:39","guid":{"rendered":"https:\/\/arsutoriastudio.com\/nuosmiq-recycled-plastic-heels-and-reuse-of-firefighter-uniform-fabrics\/"},"modified":"2025-10-15T11:51:39","modified_gmt":"2025-10-15T09:51:39","slug":"nuosmiq-recycled-plastic-heels-and-reuse-of-firefighter-uniform-fabrics","status":"publish","type":"post","link":"https:\/\/arsutoriastudio.com\/en\/nuosmiq-recycled-plastic-heels-and-reuse-of-firefighter-uniform-fabrics\/","title":{"rendered":"Nuosmiq: recycled plastic heels and reuse of firefighter uniform fabrics"},"content":{"rendered":"<div class=\"articleWrapper _hero-content-wrapper\">\n<div class=\"articleContent _hero-content-body\">\n<p class=\"text body\" doc-editable=\"text\" data-component-id=\"doc-1ddala6tn0\">For the second time, Nuosmiq is participating as an emerging brand at MICAM Milano. Designer and founder Heesoun Qim has developed a methodology that combines artisan design and experimentation with unconventional materials. <br data-newline=\"\">Nuosmiq is based on storytelling. Each collection is born from a narrative theme that intertwines with unexpected materials and innovative processes.<br data-newline=\"\">At the stand dedicated to Emerging Designers, Nuosmiq presented the &#8216;City&#8217; collection, in which the heels were made from recycled plastic: a process of fusion and moulding that required in-depth research to achieve the right density and stability.<\/p>\n<div class=\"embed\" data-doc-label=\"Incorpora\" data-component-id=\"doc-1j7jkg1m90\">\n<div doc-html=\"html\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/O5sIPdHUoSA?si=qMl5PyQqF2Umk4ft\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/div>\n<\/div>\n<p class=\"text body\" doc-editable=\"text\" data-component-id=\"doc-1j7jkfub41\"><span style=\"white-space: pre;\"> <\/span><br data-newline=\"\">Instead, explains Heesoun Qim, &#8220;with the SS26 Saviour of Society collection, we chose to work with fire-resistant firefighter suits, transforming them into new yarn from which we make uppers and other details. Aramid, a heat-resistant technical material, acquires a double value once regenerated: on the one hand, it guarantees high performance, and on the other, it becomes a symbol of courage and protection.&#8221; <br data-newline=\"\">Nuosmiq is targeting the European market by focusing on distribution through boutiques and concept stores. At the same time, it is pursuing a strong social and environmental commitment. &#8220;We create products by recycling resources that would otherwise be thrown away and support campaigns for a sustainable planet, such as the National Institute of Ecology&#8217;s Walk and Earth Land,&#8221; says Qim. The brand is also an official member of 1% for the Planet, through which it donates 1% of its annual turnover to international environmental and non-profit organisations. <br data-newline=\"\">&#8220;Our goal,&#8221; concludes Qim, &#8220;is to build a circular and sustainable design project, step by step.\u201d<\/p>\n<div class=\"slideshow\" data-slideshow-component=\"\" data-component-id=\"doc-1j7jegqac0\">\n<div class=\"slideshow-container\" doc-slideshow=\"slideshow\">\n<div u=\"slides\" class=\"slides\" doc-container=\"slideshow\">\n<figure class=\"image\" data-tap-fullscreen=\"\" data-component-id=\"doc-1j7jegt9a0\">\n<div doc-image=\"image\" doc-link=\"hyperlink\" style=\"background-image: url('https:\/\/arsutoriastudio.com\/wp-content\/uploads\/2025\/10\/130431-130423.jpeg');\"><\/div><figcaption doc-editable=\"caption\"><\/figcaption><\/figure>\n<figure class=\"image\" data-tap-fullscreen=\"\" data-component-id=\"doc-1j7jeguor0\">\n<div doc-image=\"image\" doc-link=\"hyperlink\" style=\"background-image: url('https:\/\/arsutoriastudio.com\/wp-content\/uploads\/2025\/10\/130431-130424.jpeg');\"><\/div><figcaption doc-editable=\"caption\"><\/figcaption><\/figure>\n<\/div>\n<p>        <span u=\"arrowleft\" class=\"arrow _left\"><\/span><br \/>\n        <span u=\"arrowright\" class=\"arrow _right\"><\/span><\/p>\n<div u=\"thumbnavigator\" class=\"thumbnavigator\">\n<div u=\"slides\" class=\"thumbslides\">\n<div u=\"prototype\" class=\"thumbproto\">\n<div class=\"thumb-w\">\n<div u=\"thumbnailtemplate\" class=\"thumb-t\"><\/div>\n<\/p><\/div>\n<div class=\"thumb-c\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The distinctive feature of this emerging brand is its research into materials. Each project becomes a case study demonstrating how resources considered waste can enter the supply chain.<\/p>\n","protected":false},"author":1,"featured_media":13647,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-13642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news-arsutoria"],"_links":{"self":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/13642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/comments?post=13642"}],"version-history":[{"count":0,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/13642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media\/13647"}],"wp:attachment":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media?parent=13642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/categories?post=13642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/tags?post=13642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}