{"id":11900,"date":"2025-05-13T10:43:55","date_gmt":"2025-05-13T08:43:55","guid":{"rendered":"https:\/\/arsutoriastudio.com\/first-collaboration-between-buff-and-veja\/"},"modified":"2025-05-14T16:10:30","modified_gmt":"2025-05-14T14:10:30","slug":"first-collaboration-between-buff-and-veja","status":"publish","type":"post","link":"https:\/\/arsutoriastudio.com\/en\/first-collaboration-between-buff-and-veja\/","title":{"rendered":"First collaboration between BUFF\u00ae and VEJA"},"content":{"rendered":"<div class=\"articleWrapper _hero-content-wrapper\" id=\"top\">\n<div class=\"articleContent _hero-content-body\">\n<p class=\"text body\" doc-editable=\"text\" data-component-id=\"doc-1ddala6tn0\">BUFF\u00ae, the world leader in headwear and neckwear for outdoor adventurers, announces its first collaboration with VEJA, a trainer brand known for its use of eco-friendly materials and its commitment to the environment. The BUFF\u00ae x VEJA reinvents VEJA&#8217;s iconic Fitz Roy hiking shoe, combining functionality and vibrant colours that celebrate the spirit of adventure and the authentic beauty of Brazilian nature. The result is a shoe that not only offers durability, comfort and grip on the ground, but also stands out for its bold styling and use of recycled materials, remaining true to the two companies&#8217; values of building a more responsible future: the Trek-Shell upper is made of 100% recycled polyester and has a long-lasting PFC-free water repellent treatment, the midsole features 52% sugarcane and 3% Amazonian rubber, and the outsole is made of 31% Amazonian rubber. To complete the collaboration, BUFF\u00ae created a collection of accessories inspired by the vibrant colours of Brazilian nature, consisting of neck warmers, headbands and caps.<\/p>\n<div class=\"slideshow _fit-frame-height-to-content\" data-slideshow-component=\"\" data-component-id=\"doc-1ir4csckh0\">\n<div class=\"slideshow-container\" doc-slideshow=\"slideshow\" _slideshow-size-ratio=\"0.67\" style=\"height: 0px; padding-bottom: 66.6667%;\">\n<div u=\"slides\" class=\"slides\" doc-container=\"slideshow\">\n<figure class=\"image\" data-tap-fullscreen=\"\" data-component-id=\"doc-1ir4csfpe0\">\n<div doc-image=\"image\" doc-link=\"hyperlink\" style=\"background-image: url('https:\/\/arsutoriastudio.com\/wp-content\/uploads\/2025\/05\/126280-126279.jpeg'); background-size: 100%;\"><\/div><figcaption doc-editable=\"caption\"><\/figcaption><\/figure>\n<figure class=\"image\" data-tap-fullscreen=\"\" data-component-id=\"doc-1ir4csh7t0\">\n<div doc-image=\"image\" doc-link=\"hyperlink\" style=\"background-image: url('https:\/\/arsutoriastudio.com\/wp-content\/uploads\/2025\/05\/126280-126278.jpeg'); background-size: auto 100%;\"><\/div><figcaption doc-editable=\"caption\"><\/figcaption><\/figure>\n<figure class=\"image\" data-tap-fullscreen=\"\" data-component-id=\"doc-1ir4csihd0\">\n<div doc-image=\"image\" doc-link=\"hyperlink\" style=\"background-image: url('https:\/\/arsutoriastudio.com\/wp-content\/uploads\/2025\/05\/126280-126277.jpeg'); background-size: 100%;\"><\/div><figcaption doc-editable=\"caption\"><\/figcaption><\/figure>\n<\/div>\n<p>        <span u=\"arrowleft\" class=\"arrow _left\"><\/span><br \/>\n        <span u=\"arrowright\" class=\"arrow _right\"><\/span><\/p>\n<div u=\"thumbnavigator\" class=\"thumbnavigator\">\n<div u=\"slides\" class=\"thumbslides\">\n<div u=\"prototype\" class=\"thumbproto\">\n<div class=\"thumb-w\">\n<div u=\"thumbnailtemplate\" class=\"thumb-t\"><\/div>\n<\/p><\/div>\n<div class=\"thumb-c\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The partnership combines BUFF\u00ae&#8217;s innovation and distinctive design with VEJA&#8217;s responsible approach, presenting hiking footwear that celebrates the authentic beauty of Brazilian nature.<\/p>\n","protected":false},"author":1,"featured_media":11999,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-11900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news-arsutoria"],"_links":{"self":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/11900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/comments?post=11900"}],"version-history":[{"count":0,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/11900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media\/11999"}],"wp:attachment":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media?parent=11900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/categories?post=11900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/tags?post=11900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}