{"id":11163,"date":"2025-03-19T17:28:26","date_gmt":"2025-03-19T16:28:26","guid":{"rendered":"https:\/\/arsutoriastudio.com\/tamaris-introduces-mens-shoe-collection-and-launches-nowana\/"},"modified":"2025-03-19T17:28:26","modified_gmt":"2025-03-19T16:28:26","slug":"tamaris-introduces-mens-shoe-collection-and-launches-nowana","status":"publish","type":"post","link":"https:\/\/arsutoriastudio.com\/en\/tamaris-introduces-mens-shoe-collection-and-launches-nowana\/","title":{"rendered":"Tamaris introduces men&#8217;s shoe collection and launches Nowana"},"content":{"rendered":"<div class=\"articleWrapper _hero-content-wrapper\" id=\"top\">\n<div class=\"articleContent _hero-content-body\">\n<p class=\"text body\" doc-editable=\"text\" data-component-id=\"doc-1ddala6tn0\">The popular women&#8217;s shoe brand is expanding its range to include men&#8217;s shoes for the first time; under the new sub-brand, TMRS MEN, the range will be presented independently at the point of sale while at the same time benefitting from the high profile and familiar values associated with the &#8220;by Tamaris&#8221; promise.<\/p>\n<p class=\"text body\" doc-editable=\"text\" data-component-id=\"doc-1imnjnlpq0\">&#8220;Our brand strategy remains clearly focused on the female target group,&#8221; explains Jens Beining, CEO of the Wortmann Group. &#8220;However, with TMRS MEN by Tamaris, we are utilising the strength of our core brand to strategically expand the range and open up a new dimension \u2013 one that integrates men as a natural part of this world.&#8221;<\/p>\n<p class=\"text body\" doc-editable=\"text\" data-component-id=\"doc-1imnjnlpu0\">Whilst with Nowana, Tamaris is launching a lightweight sneaker that testifies to a new identity, while at the same time bearing the popular shoe brand&#8217;s unmistakeable signature style. This product launch marks an important milestone in Tamaris&#8217; strategic orientation. The international launch is to be accompanied by a campaign that is unique in the brand&#8217;s history.<\/p>\n<figure class=\"image\" data-tap-fullscreen=\"\" data-component-id=\"doc-1de48tpjv0\">\n<div doc-image=\"image\" doc-link=\"hyperlink\" style=\"background-image: url('https:\/\/arsutoriastudio.com\/wp-content\/uploads\/2025\/03\/123384-123381.jpeg'); background-position: 50% 50%;\"><\/div><figcaption doc-editable=\"caption\"><\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New sub-brand, TMRS MEN by Tamaris, has been launched. Sporty lifestyle meets feminine detailing and impressive added value.<\/p>\n","protected":false},"author":1,"featured_media":11166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-11163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news-arsutoria"],"_links":{"self":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/11163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/comments?post=11163"}],"version-history":[{"count":0,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/posts\/11163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media\/11166"}],"wp:attachment":[{"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/media?parent=11163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/categories?post=11163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arsutoriastudio.com\/en\/wp-json\/wp\/v2\/tags?post=11163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}